This stuff sells. It’s the small things that make you feel good” Campaign for Treatwell.

Type of the project
  • Campaign concept
  • Art direction
  • Photoshoot styling
  • Photoshoot art direction
  • Post-production


Drive bookings.

Drive bookings on the app
● Build Treatwell Sales visual identity
● Build authority by creating targeted content around detox/wellness

“It’s the small things” that make you feel good.

People make big resolutions in January – we’re here to tell people that doing something small will also make you feel good! Starting small is the first step to big results. A small “me time” for little money can make January less gray.

Building on the previous style and adding a little extra.

Build on the identity set by the summer sale. Bright/happy expressions/fun.

– Very simple messaging – This January we have small prices so you can get a treatment (or five) that will make you feel good.

Color palette

Treatwell have 7 brand colours. For this campaign I chose 3 of them.

We planned every shot with great attention to the detail. Junior designer prepared detailed sketches. Based on them I consulted every shot with all parties involved before we shot the photos.
We shot in-house. This way we spent almost no money.
Every visual contains two separate shots – the hand and the prop that were combined in the post-production process.
  • Photoshop
  • Lightroom
Organic campaign assets
This campaign was launched in all 11 countries where Treatwell operates. All markets got a set of assets they could use in social media channels.
Photoshoot for the paid content
For our paid content we went for the simple message – we have a sale. For the paid assets our beauty director arranged an external photoshoot that focused on skin features.
Paid content based on the beauty photoshoot
  • Together with the team, we prepared assets for all markets (11 countries).

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This stuff sells. “It’s the small things that make you feel good” Campaign for Treatwell.

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