Type of the project
- Campaign concept
- Art direction
- Photoshoot styling
- Photoshoot art direction
- Post-production
Client
Treatwell
Year
2018
Mission
Drive bookings.
Drive bookings on the app
● Build Treatwell Sales visual identity
● Build authority by creating targeted content around detox/wellness
Story
“It’s the small things” that make you feel good.
People make big resolutions in January – we’re here to tell people that doing something small will also make you feel good! Starting small is the first step to big results. A small “me time” for little money can make January less gray.
Design
Building on the previous style and adding a little extra.
Build on the identity set by the summer sale. Bright/happy expressions/fun.
– Very simple messaging – This January we have small prices so you can get a treatment (or five) that will make you feel good.
Color palette
Treatwell have 7 brand colours. For this campaign I chose 3 of them.
Yellow
Teal
Orange
Planning
We planned every shot with great attention to the detail. Junior designer prepared detailed sketches. Based on them I consulted every shot with all parties involved before we shot the photos.
Photoshoot
We shot in-house. This way we spent almost no money.
Post-production
Every visual contains two separate shots – the hand and the prop that were combined in the post-production process.
Tools
- Photoshop
- Lightroom
Organic campaign assets
This campaign was launched in all 11 countries where Treatwell operates. All markets got a set of assets they could use in social media channels.
Photoshoot for the paid content
For our paid content we went for the simple message – we have a sale. For the paid assets our beauty director arranged an external photoshoot that focused on skin features.
Paid content based on the beauty photoshoot
- Together with the team, we prepared assets for all markets (11 countries).
